Read a really interesting article on Forbes today about Melanie Perkins, CEO of Canva, on how she went about pitching Canva to Venture Capitalists in the early days. Perkin’s says that when she first started pitching Canva, she always started with her solution to the problem she was trying to solve. However, when she switched up her pitch and started leading with the problem instead, she finally found success raising money for Canva.

I don’t think leading with the problem is necessarily intuitive, so I wanted to make a quick note of Perkins insight here on my blog so that I’ll remember to always lead with the problem when pitching MoneyPhone. I’m planning on re-shooting a video about MoneyPhone for my landing page explaining the product this month, and I think I now have a much better idea on how to go about presenting MoneyPhone to potential users. But this time, I’m going to make sure to lead with the problem before presenting my solution:

• Habit– You eye-ball your bank account balance and have no idea how much exactly you are spending every month and where all of your money is going.
• Problem– You end up living paycheck-to-paycheck. Make more money and you spend more money. Make less money and you spend less money.
• Solution– You need MoneyPhone in your life!