This really great ad from a soap company called Dr. Squatch keeps popping up in my YouTube feed, and I just wanted to bookmark it here on the blog for reference. Here in a couple of weeks I plan on “re-launching” my personal finance app, MoneyPhone, and I’d like to shoot a similar style ad for MoneyPhone:

And no, I didn’t purchase a bar because it’s kind of expensive. But I still love the ad. #CopyWhatYouLike => http://paulgraham.com/copy.html