Make Bold Claims

Stumbled upon this really great promoted Tweet today that I liked enough to click on (and bookmark), and wanted to make sure I wrote a little blurb about here on the blog for future reference:

The thing that stood out to me the most about this tweet was the claim of being “the world’s largest icon libary.” At first I think I sort of just took the author of the tweet’s word for it, but being a “promoted” tweet I then sort of realized that the advertiser was likely just making this claim up regardless of how accurate it may or may not be. However, Vincent appears to operate a fine icon library, which I may go ahead and use in my app here in the near future. But most importantly, I’m definitely going to steal Vince’s marketing strategy of making bold unverified claims about my product. Thanks for the hot tip Vinny!